Maintaining a good reputation is an important aspect of any effective business marketing plan. If you’ve done everything right to build up your brand and have deployed a strong marketing campaign, but ultimately have a bad reputation, you may have to make adjustments. If a potential customer is considering acquiring any product or service, they may conduct an online search for it.
Let’s face it: happy customers are content with products and services and rarely go out of their way to publicize their satisfaction. They don’t rave and are quiet. On the other hand, unhappy customers need to vent their frustrations. It is simple to do this online.
Reviews sites like Yelp aid in the reputation management process by offering customers the chance to give feedback and rate a company. Yelp gives customers the ability to maintain ratings of companies, making it possible to share their thoughts regarding that experience. Review websites are an incredible source of information. In fact, 88% of consumers learn about a new company through word-of-mouth. It’s important for businesses that have exposure and traffic from portals like yelp to respond to positive and negative reviews.
Beyond a marketing plan and a branding strategy, your company should have a reputation management plan. To ensure that your potential customers will have the best impression of you possible. Your reputation management plan should be tailored to your unique situation. An employee should be appointed, trained, and empowered to respond to customer service issues. It’s also great to keep a third-party consulting firm nearby for a second opinion. After all, you can’t always please everyone., so make sure you word your info correctly.
