Reputation Management

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reputation
Comments Off on Negative Reviews Can Be Hard To Swallow, Here’s How To Handle

Negative Reviews Can Be Hard To Swallow, Here’s How To Handle

Online evaluation management (known as ORM, or Online Reputation Management) is the most important piece of any modern marketing plan. It’s of prime importance to pay close attention to negative reviews because 72 percent of consumers trust online reviews just as they would a personal recommendation. Unfortunately, it’s extremely unlikely that most businesses will have...

reputation
Comments Off on Rebuilding Your Company’s Brand Equity Online

11 months ago

Rebuilding Your Company’s Brand Equity Online

Maintaining a good reputation is an important aspect of any effective business marketing plan. If you’ve done everything right to build up your brand and have deployed a strong marketing campaign, but ultimately have a bad reputation, you may have to make adjustments. If a potential customer is considering acquiring any product or service, they...

reputation
Comments Off on Handling A PR Crisis With Reputation Management

11 months ago

Handling A PR Crisis With Reputation Management

If you’re a PR agent or a crisis communications professional who believes in the old saying, “There is no bad publicity.” You might want to think about it again. The quote made famous by Phineas T. Barnum, an American circus man, and performer, has taken on a life of its own as one of the...